Born and raised in Rourkela (Odisha), Simple Kaur’s deep appreciation for Indian culture, diverse textiles and vibrant colours began at a very young age. “ I’ve always been a keen observer and a great admirer of our beautiful traditional and ethnic culture” she reflects. Her debut collection, “Jamavar”, garnered acclaim from the women of Chandigarh, who sought ethnic wear with a contemporary twist and innovative silhouettes. Simple’s fusion of modern design with traditional elements was exactly what the market needed .

Her early exposure to cultural diversity continues to inspire her creations , which are evident in every collection. The Simple Kaur label has evolved into more than a destination for timeless traditional couture, It now offers everything from bridal and trousseau to trendy smart casuals for younger generation. With over 20 years of unwavering dedication, Simple Kaur’s brand has become a beacon of creativity and innovation . 

Her designs have garnered widespread recognition and affection from women across India and internationally. The label has carved out a significant presence in global markets while staying true to its roots in Punjab. Simples commitment to client satisfaction and sustainable practices remains the heart of her brand. A prominent fashion influencer, devoted mother and enthusiastic baker , Simple Kaur epitomises the essence of a visionary designer 

“Be honest in your approach to whatever you do, and you’ll never go wrong. Success is just a small part of the wonderful creative world of fashion.”

‘Aparajita’, her collection was also featured in TIMES fashion week, Chandigarh and was praised for its refreshing touch and subtlety. She was also honoured by the ‘Government of Punjab’ as one of ‘The Creators of Punjab’ as she continues to uplift her heritage and include the richness of her culture while combining it with the contemporary trends and also maintaining ethical practices.