Born and raised in Rourkela (Odisha), Simple Kaur’s appreciation for Indian culture, varied textiles, and vibrant colors began at an early age. "I have always been a keen observer and a great admirer of our beautiful traditional and ethnic culture." Simple's first collection, "Jamavar," was well received by the women of Chandigarh, who were looking for ethnic wear with a hint of modernity and new silhouette. Simple’s contemplating contemporary designs was just the way to go! Simple’s initial exposure to cultural diversity still inspires her designs and reflects in her collections. The Simple Kaur label has become much more than a destination for timeless and evergreen traditional couture wear. From bridal/trousseau wear to the young generation’s trendy smart casuals, she has proved to be the epitome of creativity and innovation. "With 20 years of unwavering dedication, we're just getting started". The designer label has been identified, loved, and appreciated by the majority of women from various parts of India, as well as from around the world. Today, the label has made a prominent name in international markets, catering to Punjab audiences. Her only mojo is to make her clients happy and deliver their dream outfits to them with sustainability at the core of the brand's purpose. A great fashion influencer, a fantastic mother, and a passionate hobbyist baker, Simple Kaur is just the right designer for all the keen fashion lovers." Be honest in your approach to whatever you do, and you’ll never go wrong. Success is just a small part of the wonderful creative world of fashion." Simple Kaur